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Tuesday, June 20, 2017

Reverse Mentorship at Volkswagen Turkey

Dear Ladies and Gentlemen,

Becoming an international actor in the automotive industry has always been my career aspiration. I am interested in marketing and management in the global automotive industry and pursue to reach the pinnacle of my career as one of the most respected automotive executives shaping the future of smart mobility. 

Now, I am doubtlessly grateful that I have made a vigorous start to reach my career aspirations by becoming the Reverse Mentor of Mr. Vedat Uygun, CEO of Volkswagen Turkey and board member of Dogus Automotive—distributor of Volkswagen Group brands in Turkey and holds more than 20% of Turkish Car Market. 

Since March 2017, I have been meeting with Mr. Uygun regularly to provide him with my analyses and recommendations regarding the marketing activities of the company and the latest developments in the global automotive industry. I proudly made the main presentation at the yearly strategic marketing meeting with advertising and digital agencies of VW in May 2017. In that meeting, I mainly shared my ideas to improve VW’s mobile app for a better customer experience and my suggestions to benefit from user-generated content campaigns to engage with the superfans of the brand. Upon Mr. Uygun's request, also the CMO of VW attends our meetings occasionally to get informed about my analyses and recommendations related to the marketing campaigns and customer experience of the brand.

I want to share our fantastic pose from April 2017 with my deepest thanks to Mr. Vedat Uygun. Having automotive chats with Mr. Uygun particularly about the future of car brands as mobility providers is like a dream to me :D

I have been chosen as the first student at BAU to start one-to-one reverse mentoring programme. For my reverse mentorship journey, BAU CO-OP Department organized a fantastic event in February 2017 where I made an extensive presentation to Dogus Automotive's executives that included both my automotive analysis and an introduction of the concept of reverse mentoring.

Photo of the event includes Director of  BAU CO-OP Mr. Toper, first from left, Director of BAU Industrial and Systems Engineering Prof. Bozbura (whose student assistant I had been, who taught me the concept of proactive job application and recommended me to our CO-OP Dept. for this project), next to me on the left, CHRO of Dogus Automotive Mrs. Kulunyar, third from left, and Corporate Communications Director of Dogus Automotive Mr. Bebekoglu, third from right.

Consequently, I had the chance to have a meeting with Mr. Uygun. I presented him my analysis about the global automotive industry. And I proudly became his Reverse Mentor in March 2017 :D